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John Beilenson


Headshot of John Beilenson

John Beilenson is President of SCP (formerly Strategic Communications & Planning), a certified B Corporation and socially responsible communications and public relations firm, which he founded in 1987. SCP serves a wide range of nonprofit organizations, foundations, and public institutions throughout the United States. Beilenson and the SCP team develop communications, branding, messaging and story telling strategies that engage key stakeholders, build broader awareness, and promote positive social change. Please visit SCP’s web site at for a full description of the firm.

Beilenson regularly provides communications trainings around the country and is a certified Master Trainer in ReFraming Aging from The Frameworks Institute in Washington, DC. He has been an instructor in communications studies at the University of North Carolina-Chapel Hill, where he taught "Public Speaking" and the "Rhetoric of Social Movements." He has also written 18 books for Peter Pauper Press, including The Future Me: Authoring the Second Half of Your Life, an interactive journal for people considering retirement and other transitions in later life. He has contributed to several national magazines and journals, including Social Policy and Sports Illustrated.

Beilenson has an AB in history and literature from Harvard University and an MA in communications studies from the University of North Carolina-Chapel Hill. He is currently a member (and former chair) of the board of directors of Surrey Services in Devon, PA and a board advisor to Generations Online.

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The National Center to Reframe Aging is dedicated to ending ageism by advancing an equitable and complete story about aging in America. The center is the trusted source for proven communication strategies and tools to effectively frame aging issues. It is the nation’s leading organization, cultivating an active community of individuals and organizations to spread awareness of implicit bias toward older people and influence policies and programs that benefit all of us as we age.

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