Ageism refers to stereotypes (how we think), prejudice (how we feel), and discrimination (how we act) toward others or ourselves based on age. It negatively impacts our health and well-being, our financial security, and the economy. It exists in many forms, influencing everything from personal interactions to public policy, and impacts us at every age.
The good news is that we can do something about it, and we begin by spreading the word on Ageism Awareness Day Oct. 9, 2025. Join the National Center to Reframe Aging and the American Society on Aging (ASA) with the resources in this toolkit to spread awareness of the impacts of ageism on ageism awareness day and all year long!