Watch this short video, Frame of Mind: The Why and How of Reframing Aging, to learn why our incomplete understanding of aging perpetuates negative stereotypes of older people and how we can do something about it by changing the way we communicate about aging.
This comprehensive guide uses the evidence-informed findings from the Reframing Aging Initiative and the best practices guidance from the APA, AMA, and AP style guides to show you how to apply age-inclusive, bias-free language in your communications. To make it easier to identify wording that can be improved, we point out terms to avoid and offer terms to advance.
Use the Communication Best Practices: Reframing Aging Initiative Guide to Telling a More Complete Story of Aging when crafting presentations, press releases, academic papers, letters to the editor, websites, publications, consumer materials, speeches, and other communications. You do not need to be a professional in the field of communication or aging to benefit from this guide.