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Countering Ageism By Changing How We Talk About Aging

The National Center to Reframe Aging is dedicated to ending ageism by advancing an equitable and complete story about aging in America. The center is the trusted source for proven communication strategies and tools to effectively frame aging issues. It is the nation’s leading organization, cultivating an active community of individuals and organizations to spread awareness of implicit bias toward older people and influence policies and programs that benefit all of us as we age. Led by the Gerontological Society of America (GSA), the National Center acts on behalf of and amplifies efforts of the ten Leaders of Aging Organizations.

Support the movement to improve public perception of aging and how older people contribute to our society.

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Featured Resources

Learning Center

Learning Center

In our Learning Center you can find a library of learning resources, including toolkits, courses, webinars, and podcasts, related to the movement to reframe aging.

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Frame of Mind Video Series

Frame of Mind Video Series

This video series features 2-minute videos about the principles to reframe aging.

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Quick Start Guide

Quick Start Guide

This handy tip sheet reflects the major themes of the National Center to Reframe Aging narratives.

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Featured News

Featured Event

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Older Americans Month Webinar: Reframing to Flip the Script  

Join the National Center to Reframe Aging on April 15 for a webinar in celebration of Older Americans Month (OAM) 2025! This year’s theme, Flip the Script on Aging, challenges us to transform how we talk about and perceive aging.
Register today to learn evidence-based strategies, reframing tips, and examples to strengthen your communications around this year’s OAM celebration.
Together we can change the way our communities talk about aging!

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Access GSA's Ageism First Aid Today!

Discover Ageism First Aid with The Gerontological Society of America (GSA), home to the National Center to Reframe Aging. Ageism First Aid is your essential first step in understanding ageism and transforming how we perceive aging. This course will reshape your understanding and attitudes towards older people, enhancing both personal perspectives and professional communication. Comprising three comprehensive modules, Ageism First Aid is designed to equip you with the foundational knowledge essential for a career in aging or to enhance your professional development if you are already engaged in this field.

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Caravan Newsletter

Caravan is the National Center to Reframe Aging’s bi-monthly newsletter. Six times a year, we share information, ideas, and inspiration to help our fellow travelers on our journey to improve the public's understanding of what aging means and the contributions older people bring to society.

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Check out our News page for previous issues and articles.

About Us

The National Center to Reframe Aging is dedicated to ending ageism by advancing an equitable and complete story about aging in America. The center is the trusted source for proven communication strategies and tools to effectively frame aging issues. It is the nation’s leading organization, cultivating an active community of individuals and organizations to spread awareness of implicit bias toward older people and influence policies and programs that benefit all of us as we age.

Online Community

Facilitators and members of the National Center can login here to access the online community networking platform.

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Climb Aboard the Caravan!

Caravan is the National Center to Reframe Aging’s bi-monthly newsletter. Six times a year, we share information, ideas, and inspiration to help our fellow travelers on our journey to improve the public's understanding of what aging means and the contributions older people bring to society. Sign up now!

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