Changing How We Talk About Aging

The National Center to Reframe Aging leads the movement to transform how we think and talk about aging. As the architect of proven communication strategies, the National Center equips organizations and individuals with actionable resources to advance initiatives that benefit us all as we age.

Support the movement to improve public perception of aging and how older people contribute to our society.

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Featured Resources

Learning Center

In our Learning Center you can find a library of learning resources, including toolkits, courses, webinars, and podcasts, related to the movement to reframe aging.

Frame of Mind Video Series

This video series features 2-minute videos about the principles to reframe aging.

Quick Start Guide

This handy tip sheet reflects the major themes of the National Center to Reframe Aging narratives.

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Featured Event

Reframing Aging in Multisector Plans: Strategies for Impact

Multisector Plans on Aging (MPAs) are essential for creating communities where we can all age with the resources we need. How do we ensure these plans reflect the realities of aging and dispel stereotypes of aging?

Check out this recording of the webinar highlighting how states are applying principles to reframe aging in their MPAs and community initiatives. State leaders implementing MPAs will share how strategies to reframe aging are making these plans stronger, more realistic, and more effective.

Framing Our Lived Expertise: Telling Stories of Ageism to Inspire Change

Storytelling is a powerful tool. But how we frame our stories informs whether they foster understanding, shift perceptions, and inspire change. This webinar will help you think about how to talk about your experiences with ageism in ways that raise awareness and inspire action. Ageism is all around us, and when we name it and frame it well, we create the conditions for real change. Click here to watch the webinar archive today!

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Access GSA's newly redesigned course—Understanding Ageism—Today!

Understanding Ageism is a four-module online course designed to help you recognize ageism, rethink common assumptions about aging, and build practical skills for communicating respectfully with people of all ages. Through engaging, real-world learning experiences, you'll gain strategies you can apply in everyday interactions with customers, clients, patients, colleagues, family members, and friends. Designed for learners of all ages and educational backgrounds, this course helps foster more respectful, inclusive, and age-friendly communities.

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Changing How We Talk About Aging