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Useful Tools


The Reframing Aging Initiative relies on tested strategies and evidence-informed tools that have been found to reduce implicit bias against older people. These resources are available in a toolkit called Gaining Momentum.

Quick Start Guide

This handy tip sheet reflects the major themes of the Reframing Aging Initiative narratives.

Video Series

For a more in-depth examination of the research behind the Reframing Aging Initiative and a tutorial on how to use the tools, you may want to access the FrameWorks Academy video series on Reframing Aging and Ageism. This resource is free, but you must create an account and a login: Reframing Aging and Ageism

About Us

The Reframing Aging Initiative is a long-term social change endeavor designed to improve the public’s understanding of what aging means and the many ways that older people contribute to our society. This greater understanding will counter ageism and guide our nation’s approach to ensuring supportive policies and programs for us all as we move through the life course.

Get In Touch

Contact Us:

Follow us on Twitter: @ReframingAging

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Climb Aboard the Caravan!

Caravan is the Reframing Aging Initiative’s bi-monthly newsletter. Six times a year, we share information, ideas, and inspiration to help our fellow travelers on our journey to improve the public's understanding of what aging means and the contributions older people bring to society. Sign up now!

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