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Research and Related Content


Implicit Bias

Take the Implicit Bias test administered by Harvard University's Project Implicit to see if you have implicit bias against older people. After the Preliminary Information page, choose the Implicit Association Test (IAT) for Age from the list on the second page. You will be asked to sort pictures and words into groups as fast as you can. In addition to the IAT, there are some questions about your beliefs, attitudes, and opinions, and some standard demographic questions. At the end, you will receive your IAT result along with information about what it means.

Talking Elder Abuse

The Talking Elder Abuse communications toolkit explains ways to talk about elder abuse to build public understanding and support for elder abuse policies and programs. As the lead elder abuse information resource for the public and a variety of professionals, the National Center on Elder Abuse (NCEA) disseminates the Talking Elder Abuse Toolkit through presentations, webinars, social media, and listservs in what is known as the Reframing Elder Abuse project.

Bias-Free Style Guides

Three of the leading style guides used by thousands of scholars, researchers, communications professionals, journalists, students and others have been updated to incorporate the principles of reframing aging. The American Medical Association (AMA) Manual of Style, the Publication Manual of the American Psychological Association (APA), and Associated Press (AP) Stylebook have adopted bias-free language, representing a significant victory in ensuring that reframing aging principles are adopted by publications ranging from major scholarly journals to national and local newspapers, websites and other media outlets. Read more.



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About Us

The National Center to Reframe Aging is dedicated to ending ageism by advancing an equitable and complete story about aging in America. The center is the trusted source for proven communication strategies and tools to effectively frame aging issues. It is the nation’s leading organization, cultivating an active community of individuals and organizations to spread awareness of implicit bias toward older people and influence policies and programs that benefit  all of us as we age.

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