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Nora Super

Long-Term Quality Alliance


Nora Super is an internationally recognized thought leader on healthy longevity and the economic and social impact of global population aging. In 2022, Nora was named one of Forbes’ 50 over 50 women making an impact for her groundbreaking work on dementia care.

Nora serves as a senior fellow for the Long-Term Quality Alliance, where she leads coalitions and conducts research to advance integrated health and long-term services and supports systems. Nora is also the CEO of NS Ideas, LLC, a boutique consulting firm she leads together with her husband, health economist, Len Nichols. Together, they provide strategic advice to leaders in the health, social services, and aging field, including the US Department of Health and Human Services, The John A. Hartford Foundation, the BOLD Public Health Center of Excellence on Early Detection of Dementia, AARP, the Virginia Center for Health Innovation, The SCAN Foundation, and the West Health Policy Institute. Nora is an expert facilitator of major events and convenings, with proven skill in producing meaningful outcomes and actionable recommendations. She is also a dynamic motivational speaker, with a passion for mental health advocacy and improving the lives of older adults and their families.

Most recently, Nora was the Executive Director of the Milken Institute Center for the Future of Aging, where she provided strategic direction for the three primary focus areas of the Center:  Healthy Longevity, Financial Security, and Improving Dementia Care. While at the Milken Institute, Nora created and launched the Alliance to Improve Dementia Care, which seeks to transform and improve the complex health and long-term care systems that people at risk for and living with dementia must navigate.  In 2014, President Obama appointed her as Executive Director of the White House Conference on Aging, where she received wide recognition for her nationwide efforts to improve the lives of older Americans. She has also held leadership roles at the U.S. Department of Health and Human Services, AARP, Kaiser Permanente, and USAging.

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The National Center to Reframe Aging is dedicated to ending ageism by advancing an equitable and complete story about aging in America. The center is the trusted source for proven communication strategies and tools to effectively frame aging issues. It is the nation’s leading organization, cultivating an active community of individuals and organizations to spread awareness of implicit bias toward older people and influence policies and programs that benefit  all of us as we age.

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The Reframing Aging Initiative is led by The Gerontological Society of America (GSA) on behalf of the Leaders of Aging Organizations and is currently funded by Archstone Foundation, The John A. Hartford Foundation, RRF Foundation for Aging, and The SCAN Foundation, with additional support from New Hampshire Endowment for Health, NextFifty Initiative, Rose Community Foundation, San Antonio Area Foundation, and Tufts Health Plan Foundation.)

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Contact Us: reframingaging@geron.org

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